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Tasked to create a concept for a media campaign centered around attaching Zoe Kravitz to the Princess brand. I prepared many directions selecting a ‘tween-friendly’ media space where photos & updates from other social media could be syndicated to the walled-garden Princess site.

Focusing on the concept of “You in Vera Wang Princess”, the site follows Zoe’s updates religiously, creating a relevant interaction with the audience & setting a positive role model & forum for young girls to commiserate & encourage one another.

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